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Polyvore Shut Down!

Last week saw an unprecedented, disrespectful and shocking shutdown of fashion social media site Polyvore. Polyvore a community-powered social media site where users were able to create image collages called “sets” had an extremely loyal following. Shock and anger from the community were palpable with on-line with petitions sprouting-up to restore Polyvore to its original functionality and Facebook groups were formed so that users could find friends they've had on the platform for years and were now lost.


“The really disgusting part of the story was they did this with no notice and simply disabling the app functionality,” Said user Anna Lomachenko – Barbariska2004 on the platform. “I hadn't been on Polyvore long but the work and losing the site so suddenly really hurts, plus without any notification when the app stopped functioning I thought the problem was on my end”.

Reactions from other users have been disbelief to anger to downright sadness and mourning. Crying users have posted videos to YouTube decrying their loss of work as well as the loss of contact with friends. Other former users have proposed a boycott of the new owner Ssense. Others have researched and exposed the negative reviews of Ssense on Glassdoor, an employment site. Reviews range from “Unsupportive and emotionally abusive work environment” to “owner treats employees like garbage”, it is clear that Ssense has created a PR poop-storm with the way it's handled this.

On the desktop side, the Polyvore website now links to the Ssense website. The company has been rather mum on the future except to say that they simply intend to shut the site down and market the Ssense's (rather over-priced) fashion. Of course one of the ironies is one can see the Ssense is advertising for a database manager on LinkedIn. Some former users have even suggested flooding the job offer with applications as a revenge tactic. Whatever the results of this emotion maybe it's obvious the acquisition was simply a data-mining move especially bad PR during the time of the outrage with the Facebook-Cambridge Analytics scandal.


  • Hi,

    Check out Fashmates. They developed a lot. They provide similar editor tool once we used in Polyvore.

    Aubrey Barrot
  • Ssense bombed a family community that practiced art on Polyvore in whatever manner they chose. I use the term bombed because we were given no notice of the site being sold out from under us, a courtesy which could have been extended long enough to give us time to set up contact with each other. Polyvorans were there from daily to sporadic visits when they could, depending upon their lifestyle, and came from all walks of life, and from all over the world. We built a family, a loving and close family that rarely saw dissent. Just that rarity in these days made what happened to us a trauma. Many people there were doing art as therapy in a very literal sense – they have a disability that made their life difficult and Polyvore filled a need for them. They no longer have that outlet. Having your creativity suddenly completely stifled is horrible feeling. There was no legitimate or comparable replacement to that site, and we lost not only the site, but all of the work we had down, for up to eleven years worth. Eleven years worth of work taken away – withheld, and promised to be given back but with no guarantee. Then that work turns up as a way to lure customers to this new website, and you’re left wondering whether that is legal, moral, just. Lastly, we were given no opportunity to save the work that we had in drafts, meaning it had not yet been published. All of that work is gone forever, never to be recaptured. For artists, it is as if someone set fire to your studio and all of your work has been burned to the ground.
    There was no compassion, no empathy, and no warning. They traumatized thousands of artists, most of them women, and honestly – why would you want to do that? That is just ASKING for trouble. But throw in artists on top of that? What were they thinking? These people are out for blood, and they are not thinking straight. Ssense, you bought yourself a world of hurt. It may or may not last, but as far as PR goes, this was not a smart move. You might want to consider giving over Polyvore to – at least they want to give us a home.

  • I spent 7 years on Polyvore and I also have a blog where I post my Polyvore sets. I had the blog for 4 years and the entire thing is now ruined. All the images are gone but the links remains, directing you to Ssense.
    This awful company also stole all our likes. If you liked the Facebook page belonging to Polyvore your likes are now transferred to Ssense.
    Such lack of respect for Polyvore users is beyond me.
    I will never set foot on the Ssense site.
    I just now deleted my blog as I do not want anyone visiting my blog to be redirected to Ssense.
    All the work we users put down in making our sets, and many used these sets for blogging.
    That is a lot of work Ssense just pissed on.

  • I have been on Polyvore for over 7 years, such a shock the way that it was closed, with no warning. i really miss creating sets.


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