Polyvore Shut Down!
Last week saw an unprecedented, disrespectful and shocking shutdown of fashion social media site Polyvore. Polyvore a community-powered social media site where users were able to create image collages called “sets” had an extremely loyal following. Shock and anger from the community were palpable with on-line with petitions sprouting-up to restore Polyvore to its original functionality and Facebook groups were formed so that users could find friends they've had on the platform for years and were now lost.
“The really disgusting part of the story was they did this with no notice and simply disabling the app functionality,” Said user Anna Lomachenko – Barbariska2004 on the platform. “I hadn't been on Polyvore long but the work and losing the site so suddenly really hurts, plus without any notification when the app stopped functioning I thought the problem was on my end”.
Reactions from other users have been disbelief to anger to downright sadness and mourning. Crying users have posted videos to YouTube decrying their loss of work as well as the loss of contact with friends. Other former users have proposed a boycott of the new owner Ssense. Others have researched and exposed the negative reviews of Ssense on Glassdoor, an employment site. Reviews range from “Unsupportive and emotionally abusive work environment” to “owner treats employees like garbage”, it is clear that Ssense has created a PR poop-storm with the way it's handled this.
On the desktop side, the Polyvore website now links to the Ssense website. The company has been rather mum on the future except to say that they simply intend to shut the site down and market the Ssense's (rather over-priced) fashion. Of course one of the ironies is one can see the Ssense is advertising for a database manager on LinkedIn. Some former users have even suggested flooding the job offer with applications as a revenge tactic. Whatever the results of this emotion maybe it's obvious the acquisition was simply a data-mining move especially bad PR during the time of the outrage with the Facebook-Cambridge Analytics scandal.